House Style: A magazine with its own style so it stands out from other magazines. You can usually recgonise a magazine by its set out as it will be the same almost everytime.
Strap Line: A slogan
Puffs: Usually stands out from the other text on page, usually in bright colours. This usually show promotional offers.
Pugs: This would normally contains the price, logo or promotion offers inside the magazine, this would normally be place either top left or right of the magazine. Because of this, these normally get called the 'ears' of the magazine cover.
Buzz Words: "Exclusive", "Wow" ;- examples of Buzz Words.
Copy: Main Story of a magazine.
Caption: A description of a main image.
Headline: The title for the main article, this would normally be catchy.
Banner: Text which will normally be on a colourful background so it stands out this would normally be a banner acros the top or bottom of the magazine cover.
Drop Capitals: A letter that starts of either the article of the paragraph, this letter is usually 10x bigger than the actual writting this is so it stands out.
Lead: The introduction paragraph to a piece this is usually in bold.
Sell lines: Text on the front cover to sell the magazine to audiences.
Motto: A phrase that can be linked to the magazine so it is recognisable.
Anchorage Text: The way text helps to pin down a meaning on an image and vice versa.
